Priority Onboarding with your Executive Assistant & Coach
$4,800 Referral Discount*
Access to expert systems
Home & Travel
Curate gift ideas and book reservations
Arrange family vacations
Coordinate kids’ activities
Plan and run leadership offsites
Well-being & Balance
Schedule personal care and medical appointments
Support meal planning & provisioning
Manage and surface out-of-office requests
Protect deep work and productivity blocks
Execution & Logistics
Administer payroll
Manage content and social media accounts
Create a prospecting funnel
Run monthly vendor audits
Athena Accelerates Achievement
Established in 2018 to amplify the trajectory of unicorn founders, Athena has since supported leaders and trailblazers in achieving incredible goals.
Members
Founders of 1,000+ companies with $40B+ enterprise value
US Governors and White House thought leaders
Venture capitalists + angel investors with $100B+ AUM who funded 100+ unicorns and 5 decacorns (Stripe, AirBnb, etc)
10x NYT best-selling authors and A-list podcasters with 25M+ combined downloads
Jonathan Swanson
President
Scaled Thumbtack to $5B marketplace volume and $3B valuation
Robert Hayes
Chief Executive Officer
Scaled TaskUs team from <1k to 25,000 employees and $500m revenue
The Most Successful People Buy Their Time
A Message From Our Founder
Over the last decade, I helped build Thumbtack from an idea into a team of more than 1,000 people and $1B in marketplace volume. My secret weapon was developing a deep partnership with Marni, my Philippines-based Executive Assistant. Marni doesn't just save me time; she gives me massive leverage. She manages my inbox, helps me recruit talent, build deeper relationships with my friends, and achieve my professional and personal goals. In short, my EA helps me win—both in work and in life.
Most people buy clothes, cars, or carats, but the most successful people buy time. The highest performers continually invest in increasing their productivity—because if you don't have an assistant, you are the assistant. Imagine what level you could perform at if you had a team pushing you to delegate more and more and more. If you're looking for help short-term, an AI assistant can offer you what you need.
If you aren't willing to put in the hard work to increase your productivity or don't think our pricing is an undeniable investment, I recommend you look elsewhere. But if you're excited to learn how to delegate better, gain leverage in all areas of your life, and build a relationship with an EA that grows more valuable over time, we'd be thrilled to partner with you.
High-fives,
Jonathan
Most people buy clothes, cars, or carats, but the most successful people buy time. The highest performers continually invest in increasing their productivity—because if you don't have an assistant, you are the assistant. Imagine what level you could perform at if you had a team pushing you to delegate more and more and more. If you're looking for help short-term, an AI assistant can offer you what you need.
If you aren't willing to put in the hard work to increase your productivity or don't think our pricing is an undeniable investment, I recommend you look elsewhere. But if you're excited to learn how to delegate better, gain leverage in all areas of your life, and build a relationship with an EA that grows more valuable over time, we'd be thrilled to partner with you.
High-fives,
Jonathan
How Athena
Membership works
01
Schedule a two-way fit call
Book an introductory call to review the full benefits of membership and see if Athena is right for you
02
Share your goals and needs
We’ll get a sense of your leadership and delegation experience, communication style, and priorities to select the right Executive Assistant and Coach for you.
03
Match with your EA
Your Executive Assistant (EA) is a modern version of an executive assistant. Your EA combines the speed, memory, and efficiency of AI with human empathy and sound judgement.
04
Meet your coach
Your Executive Coach sets you up for success, meeting with you twice monthly to help you delegate effectively, meet your goals, and scale with purpose.
05
Enjoy tailored support
Your team is with you for the journey, building context and continuity, shaping the experience around your busy life.
06
Keep evolving over time
As your needs evolve and AI technology advances, Athena stays ahead. The value of membership compounds as you grow and set new goals.
Your team, tailor-made for your success
You’ll be matched with a handpicked team dedicated to your growth. Your Executive Assistant (EA) goes beyond the role of a traditional assistant, bringing full-life context to support you across work and life. Your Executive Coach helps you align with your goals and realize your leadership potential.
Io dos Remedios
Athena Executive Assistant
Katie Snyder
Athena Executive Coach
The Athena Advantage
Peace of mind in a membership. Athena absorbs the risk, management, and security of hiring directly—giving you complete assurance without any administrative burden.
01
Defense in depth
We provide layered safeguards including a full-time, global security team to detect and assess risks, and top-tier legal accountability everywhere we operate.
02
Device and data protection
Every EA uses an Athena-issued, secured laptop with proactive and real-time threat monitoring, and remote wipe to keep your information safe.
03
Rigorous screening and vetting
Strict identity checks, in-person interviews, and extensive background vetting create a foundation of integrity and reliability.
04
Operational support
Your EA is backed by Athena’s infrastructure for troubleshooting, training, expert resources, and even rematching if the fit isn’t right.
05
Financial protection
Each member is backed by a $1M cyberinsurance policy and direct legal recourse to protect against fraud, breaches, or data loss.
Frequently Asked Questions
What services come with an Athena Membership?
Every Athena Member gets a full-time dedicated Executive Assistant (EA), twice monthly coaching sessions with an Athena Executive Coach (XC), and ongoing support from the Athena team.
What is the typical lead time for working with an EA and Executive Coach?
Once you sign your membership agreement, the full onboarding process typically takes 2-3 weeks. During times of high demand, it can occasionally take longer, but we’ll set clear expectations during your initial sales calls so you know what to expect.
How does working with Athena differ from a virtual assistant or a traditional staffing company?
Unlike virtual assistants and traditional staffing agencies, Athena partnerships provide security, training infrastructure, and long-term tenure. A traditional virtual assistant is narrow in scope. While a virtual assistant does tasks, an Athena EA integrates themselves into the full scope of your life to transform the way you work and live.
How does Athena select EAs?
We receive over 2000 applications daily, of which only 0.5% are accepted. Every EA undergoes our rigorous vetting and evaluation process. We screen each candidate for soft skills and aptitude. Before becoming eligible to be partnered with you, they must take personality, cognitive, and English tests and undergo immersive training on real-world tasks, including calendar, travel, and inbox management.
How does Athena train EAs to use AI tools effectively?
We train every EA to use AI to enhance their work — not as a shortcut, but as a way to work smarter. EAs are provided with an Enterprise ChatGPT license and receive guided training on how and when to incorporate AI into their tasks to boost efficiency while maintaining high standards. They also stay up-to-date with continued education, tool updates, and real-world practice, so they know how to integrate AI with sound judgment.
Who are the coaches, and what is their background?
Athena coaches are seasoned, certified executive coaches with experience in nearly every type of business and focus area. They have thousands of hours of experience coaching founders and senior leaders.
Can coaching be tailored to my personal or business goals?
Athena Executive Coaching offers a self-directed approach, allowing you to customize the focus of each session based on your individual goals, current experiences, and challenges. Our coaches follow your lead while checking in on your previous commitments and goals.
*This version of Athena referral invites is good from October 1, 2025 until December 31, 2025
*$4,800 discount is valid for the first year of service
*Only eligible if signing up through an official referral URL