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If you're serious about strategic hiring, you don’t need a typical recruiter — you need a talent acquisition partner (TAP). TAPs work closely with leadership to attract and retain talent that drives long-term business growth.
Unlike recruiters, who typically focus on filling roles quickly, TAPs take a more high-level view. They ensure hiring contributes to business goals and position the company to secure the best talent.
Find out what a TAP does, how they influence hiring success, and how to find the right professional for your company.
Talent acquisition is the process of identifying, attracting, and onboarding the talent a business needs to grow. It’s about aligning workforce planning with the company’s vision, and it spans recruitment marketing, candidate experience, and employer branding.
A TAP is a strategic advisor who helps businesses create and execute proactive hiring strategies. They look ahead — focusing on future business needs and how hiring can help meet them. Instead of sourcing candidates, they shape the company’s reputation, improve hiring processes, and plan for prospective roles.
As a consultant across the hiring lifecycle, the TAP role involves understanding a company's growth plans and current team dynamics to anticipate upcoming talent gaps. From there, they develop a hiring strategy that sets the company up for sustainable growth. TAPs collaborate with hiring managers to define roles, improve the candidate experience, and position the company competitively in the talent market.
While both functions are essential to hiring, talent acquisition and recruitment differ significantly in purpose and scope.
Recruitment tends to be transactional, addressing short-term gaps and operating within tight timelines. Talent acquisition, by contrast, is strategic and plans for future talent needs — often well before a role becomes available. Working at the operational level, recruiters focus on moving candidates efficiently through the hiring process, whereas TAPs work at the executive level, refining the company’s approach to hiring.
Here are the key responsibilities of each role.
If you need to fill a role quickly, a recruiter is the best fit. Their strength lies in execution — sourcing and managing a strong candidate pipeline and closing the process as efficiently as possible. If you’re scaling a team, entering a new market, or struggling to attract the right talent, it may be time to bring in a TAP. They help clarify your hiring needs and build systems that make your processes more strategic and consistent.
When hiring a TAP, you must clearly understand how the role will fit into your organization and the impact you want it to have, using this information to shape the job description. To target quality candidates, the description should include specific responsibilities and outline the desired qualifications and skills.
Here’s a template to guide you in creating a compelling job description, including a role overview and list of duties:
[Company name] is seeking a talent acquisition partner to strengthen our hiring strategy and improve how we attract and evaluate top talent.
In this role, you’ll take ownership of the recruitment process — assessing current practices, identifying areas for improvement, and equipping hiring managers with the tools and insights they need to hire smarter.
Responsibilities:
Required education and experience:
Key skills:
Not every team is ready to bring on a full-time talent acquisition partner — but you can still improve your hiring processes and strategic planning. An Athena Assistant helps you stay proactive by organizing workflows and handling candidate communication. They give leaders the time to focus on high-level decision-making that pushes the business forward.
Scale your impact and get started with an Athena Assistant today.
While both functions work in the people space, talent acquisition focuses on hiring strategy and execution. HR teams, on the other hand, handle a broader range of functions, including employee relations, benefits, compliance, training, and performance management. TAPs often collaborate closely with HR to ensure hiring aligns with company policies.
The best talent acquisition strategy combines data-driven recruiting, strong employer branding, and a focus on candidate experience. It’s not just about filling roles quickly — it’s about finding the right fit for long-term success. Top strategies also include proactive sourcing, leveraging technology like AI, and nurturing talent pipelines. Companies that prioritize culture and growth attract stronger candidates. Ultimately, the best approach aligns hiring with overarching business goals.