You're spending hours every week on sales work someone else should handle.

What best describes your role?
Entrepreneur/founder
Business owner
VP/Executive/C-Suite
Other
Trusted by 3,000+ founders and executives.
We made $200,000 more last year, and I would say that that’s a direct result of having Joanne as my EA.
Jacob Tingen
Managing Partner, Tingen Law
what your sales assistant covers

Your pipeline, moving.
Even when you’re busy.

Your Sales Assistant takes on the work that keeps deals moving: lead lists, follow-up, meeting booking, CRM updates, and proposals. How involved they get in the deals themselves is up to you and how you sell.
Lead research and lists
A list of the right people,
ready before you need it.
Builds and segments lead lists from your ideal customer profile
Finds and verifies contact details
Pre-screens leads against the criteria you set
Loads contacts into your outreach sequences
Outreach and follow-up
Calls and emails that go out
on time, so deals don’t stall.
Makes follow-up and outreach calls from your scripts, when it’s part of your scope
Sends follow-ups the same day as your meetings
Tracks who hasn’t replied and follows up again
Supports outbound campaigns: sequences, replies, and call notes
Appointment setting and call prep
Meetings booked, confirmed,
and prepped before you walk in.
Books sales calls and demos onto your calendar, using the criteria you set
Sends confirmations and reminders to cut no-shows
Writes a short prospect brief before each call
Logs next steps as soon as the call ends
CRM and pipeline reporting
A clean pipeline you
can trust at a glance.
Keeps your CRM current (HubSpot, Salesforce, Pipedrive, and others)
Updates deal stages and logs touchpoints
Cleans up duplicates and missing fields
Flags stalled deals and sends a weekly pipeline snapshot
Proposals, contracts, and handoff
Paperwork that moves
as fast as the deal.
Preps proposals and quotes from your templates
Tracks proposal status and chases signatures
Keeps sales decks and one-pagers current
Hands new clients off to onboarding with the details in place
how it works

How to hire a
Sales Assistant

Read FAQs
Step 01
Take a 15-minute call
Walk us through how you sell, the tools you use, and where follow-up slips.
Step 02
Meet your match
We pair you with an assistant from the top 1% of applicants, selected for clear communication, follow-through, and judgment.
Step 03
Run the onboarding kickoff
Share CRM access, your ideal customer profile, your templates, and how you like to talk to prospects.
Step 04
Hand over your open pipeline
Your assistant cleans up the CRM, flags stalled deals, and makes the first round of follow-ups.
The average client refers 2.1 peers per year to Athena.
WHY AN ATHENA SALES ASSISTANT IS DIFFERENT

One dedicated person on
your pipeline, not a shared rep

Athena Sales Assistant
Fixed monthly cost, no hiring overhead
Dedicated, full-time, works only for you
Top 1% of 30–60K+ monthly applicants
Learns your deals and how you talk to prospects
Coached and managed by Athena
Freelance sales VA
Hourly rates that climb as volume grows
Split across several clients
You vet them yourself
Their own process, quality varies
You manage them
Outsourced sales agency
Retainers or per-lead fees
Shared reps across many clients
The agency picks who works your account
Agency scripts and processes
You manage the agency
Sales Assistant
A dedicated Sales Assistant, selected, trained, and managed end to end by Athena.
$3,000
/ per month
Get started
One dedicated, full-time Sales Assistant
Matched to your pipeline, tools, and selling style
Training library for outreach, follow-up, and CRM upkeep
Ongoing performance management and rematching support
Pricing

Simple, predictable cost

Athena offers two pricing options.
•
$3,000 per month with a 12-month commitment, billed monthly (most popular)
•
$3,600* per month, billed monthly (most flexible)
•
*Monthly after initial 90-day Commitment
Get started
Athena clients report reclaiming 20–40% of their workweek.
Security & trust

The same protection behind every Sales Assistant

Your assistant works inside your CRM and sales tools. The infrastructure around that access is ours to secure.
Athena-employed and vetted
Every Sales Assistant is a full-time Athena employee: background-checked, identity-verified, and trained on fraud awareness. Not a contractor.
Managed devices and scoped access
Athena-issued, IT-managed devices with remote-wipe capability. Access to your CRM, inbox, and sales tools is scoped to the role and audited routinely.
Proactive threat monitoring
Real-time monitoring for suspicious activity, a security response team on call, and prompt alerts if phishing is detected.
SOC 2 Type II
SOC 2 Type II certified, with a $1M cyberinsurance policy per client and an on-call remediation team.
Not quite what you need?
Looking for broader support, not just sales?
If sales follow-up is only part of what's piling up, an Executive Assistant covers the rest too: calendar, inbox, travel, and everything in between.
Testimonials

See how real leaders multiply their impact

I left my wife's ski boots in an airport. Suddenly my EA is  in contact with the airport, five couriers, and the airline. She's telling me five prices for different ways to fix it. I'm like, how has she done this already!?
Joey Garcia
Executive Director, Finance Industry
Athena has playbooks that make it feel like starting from first or second base instead of home plate. They bring best-in-class ways of doing things.
Ryan B.
Real estate investor
We made $200,000 more last year, and I would say that that's a direct result of having Joanne as my EA.
Jacob Tingen
Managing Partner, Tingen Law
My Athena EA’s written English is equal to a native speaker. From the first week I had total confidence that she could adeptly answer my emails, as me, without a second thought.
Piper Wilder
Founder & CEO, 60Hertz Energy
I left my wife's ski boots in an airport. Suddenly my EA is  in contact with the airport, five couriers, and the airline. She's telling me five prices for different ways to fix it. I'm like, how has she done this already!?
Joey Garcia
Executive Director, Finance Industry
Athena has playbooks that make it feel like starting from first or second base instead of home plate. They bring best-in-class ways of doing things.
Ryan B.
Real estate investor
We made $200,000 more last year, and I would say that that's a direct result of having Joanne as my EA.
Jacob Tingen
Managing Partner, Tingen Law
My Athena EA’s written English is equal to a native speaker. From the first week I had total confidence that she could adeptly answer my emails, as me, without a second thought.
Piper Wilder
Founder & CEO, 60Hertz Energy
The average executive spends 15+ hours per week on tasks that can be delegated.

FAQ

What does a virtual sales assistant do?
A virtual sales assistant handles the work that keeps your deals moving. Your Athena Sales Assistant researches leads, handles follow-up, books meetings, keeps your CRM current, and preps proposals. How involved they get in the deals themselves is up to you. They work full-time and only for you.
Is this an AI sales assistant or a real person?
A real person, amplified by AI. AI tools can draft emails and log activity, but they can’t read a prospect’s tone on a call or decide which deal needs you today. Your assistant uses AI to research contacts, summarize calls, and update your CRM faster, then applies human judgment to each follow-up.
How is this different from a freelance sales VA or an outsourced sales agency?
A freelancer splits time across clients, and an agency puts shared reps on your account. Your Athena Sales Assistant is dedicated to you full-time, learns how you sell, and is coached and managed by Athena.
Will they sound like me with prospects?
That’s the goal from week one. You share your scripts, past emails, and how you like to open a conversation. Your assistant works from those, and you review early outreach until you’re comfortable. Over time they learn your deals and your contacts, so prospects get the same tone whether you send the message or they do.
Can they make calls and book meetings for me?
Yes, when calls are part of your scope. Your assistant makes follow-up and outreach calls from your scripts, then books meetings that meet your criteria onto your calendar. Before each call, you get a short prospect brief. After it, they log next steps and send the follow-up.
Can they close deals for me?
They can, depending on how you sell. Some clients keep the final conversation and have their assistant get prospects warm, briefed, and on the calendar. Others hand off routine deals, renewals, or contract sends. Either way, your assistant handles the follow-up and paperwork, and you decide the scope.
How does Athena select and train them?
We accept the top 1% of 30–60K+ monthly applicants, selected for critical thinking, resourcefulness, and sound judgment. Every assistant goes through in-person bootcamp training, then gets ongoing coaching from a dedicated Athena Partnership Manager.
What does onboarding look like?
It starts with a 15-minute call to map how you sell. We match you with a Sales Assistant from the top 1% of applicants, then run the onboarding kickoff: access to your CRM and tools, your first playbooks, and delegation training alongside. From there, you hand over your open pipeline, and your Athena manager keeps coaching both sides.
How is my data and account access protected?
Athena is SOC 2 Type II certified. Every assistant works on an Athena-issued, monitored device with remote-wipe capability, and every client is covered by Athena’s $1M cyberinsurance policy.
What if the fit is not right?
Athena matches you with someone new. Your Sales Assistant is one dedicated person, employed by Athena and supported by a partnership mManager, and if the fit isn’t right, we rematch you.
Do they work on commission?
No. Your Sales Assistant is a full-time Athena employee, and you pay one fixed monthly cost. There's no commission plan to design, no quota disputes, and no incentive to chase the wrong deals. Their focus is keeping your whole pipeline moving.
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Stop being your own sales assistant.

Hand off the lists, the follow-up, and the CRM updates. Spend more of your time with prospects.
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